Building and Protecting your Brand
If you own a business that has ambitions to grow, it is critical that any brand that you are developing is rightfully protected. Failure to do so could present huge financial and reputational issues for you. Tariq Sayfoo, Rix & Kay’s specialist Intellectual Property lawyer presents the first of a three-part series on Building and Protecting your Brand, that outlines some practical steps that businesses can take now to use intellectual property rights to secure their business’ brands.
Download a copy of Building and Protecting your Brand – Part 1